14%

INCREASE IN SALES FOR DOVE DURING CAMPAIGN

100%

POSITIVE SENTIMENT ON SOCIAL MEDIA

75%

TRAFFIC TO DOVE’S SITE WAS FOR THE CAMPAIGN

Storybook Surprise
Client: Dove
Agency: BBD Perfect Storm
Director/DP: Henry Busby
Producer: Tripp Kramer
Cinematography: Nathan Podshadley
Editor: Henry Busby
Color: Simone Bourne, Framestore
Mix: Bob Barito
Production: Tripp Kramer Productions and Rattling Stick UK

PROBLEM
Dads often put their own self-care at the bottom of their to-do list. But research shows that when they take care of themselves, they can better take care of others. Dove saw a problem in society with dad’s not prioritizing their own health, and decided to take action.

APPROACH
‍In partnership with the agency BBD Perfect Storm, our executive producer Tripp Kramer lead his team to tell the story of a series of families who surprise their dad with a customized storybook on Father’s Day. Everything down to the printing of the storybook itself was handled by the production team, and the result was a beautiful and moving short film for Dove produced with two units in 10 days of shooting between two coasts.

RESULTS
‍The campaign was an immediate success from the moment it launched, named “Ad of The Week” by The Drum and “Pick of The Day” by AdAge. It won a Vimeo Staff Pick, and earned media from USA Today and Yahoo News. 75% of all traffic to Dove’s site during the campaign was for the Storytime Surprise campaign, which directed audiences to engage not just by purchasing Dove products, but also by offering a free three month membership to Headspace, offering meditation training specifically for dads.