First, allow us to introduce ourselves.

At Windy Films, we tell stories of social impact and innovation. 

Our clients and collaborators aim to influence the world, or a piece of it, for the better. They are feeding the homeless, empowering local veterans, providing affordable health care, eliminating malaria, protecting fish habitats and shutting down coal power plants. 

To learn more about our process, view our deck here

2017 Reel

 
Our process
  1. CRAFT NARRATIVE.

  2. CREATE IMAGERY.

  3. INSPIRE ACTION.

Non-Profit Sample Work

Below is a collection of sample work from our portfolio, specifically for non-profit clients. 

Our character-driven approach dives deep into the lives of individuals, allowing their honest experiences to represent the values of larger brands and organizations. We believe that showing, not just talking about, an individual’s experience can create a powerful message to engage audiences. Our experience has taught us how to navigate deeply personal, and at times challenging, stories of real people, allowing us to bring a thoughtful sensibility and big-picture understanding to each of our productions. We bring high production value to authenticity, driving lasting connections between story and audience.

Our goal is not to make audiences feel like they are being pushed or sold something, but rather that they are a part of a culture and community that exists within them already. With increased competition and an ever saturated marketing and advertising landscape, our goal is to create meaningful content that is not wide and shallow, but deep and narrow.

Planned Parenthood

These Are Our Lives -  2017

Patient Story - Laura

Patient Story - Phoebe

On June 30, four Planned Parenthood clinics in Iowa closed after the state rejected federal funding designated for family planning. These centers have been open for decades and were the primary provider of health care for almost 15,000 people. We're honored to tell the stories of three women who have depended on these clinics. While the situation in Iowa is devastating, we hope that capturing these stories can inspire our leaders and lawmakers to preserve health for men and women across the country.

Patient Story - Sara

We received a call from Planned Parenthood one week before the clinics closed, a date that coincided with the scheduled vote on the replacement bill of the Affordable Care Act in the Senate. The proposed bill would have removed federal funding for Planned Parenthood on a national level.

While Planned Parenthood was able to quickly find the right characters to tell the story, we knew that we needed to stay nimble and have a light footprint in order to capture the story with both speed and sensitivity. We met with each character in advance without cameras, allowing us to develop a relationship, understand their story, and storyboard vision for each piece. 

We believe that this intimate approach to storytelling is a powerful way of demonstrating the value of the broader organization as a whole, as demonstrated by the results. 

  • Facebook
    • > 100,000 views per story
    • > 1,000 shares per story
    • ~ 250,000 reach  per story (average for client is 80,000)
  • NowThis Her
    • > 1.6 million views
    • 10,000 shares
““It was seriously such a pleasure and a privilege to work with you guys. I knew our patients and providers would floor me (they always do), but I didn’t expect to be just as inspired by the crew. Y’all are incredibly talented and impressive. Looking forward to seeing what magic comes from this.” — Planned Parenthood

My Life My Choice

Halfway There - 2017

Core Story

Three months ago, we admit we were honestly unaware of Boston's shameful problem of commercial sexual exploitation of children. We've learned a lot since then, and it is our honor to tell the stories of three former victims on screen. As teenagers, they were sold for sex, but today, they are returning to school, living independently, and finding true love of their own. Over the last fifteen years, My Life My Choice has helped thousands of girls, expanding to over half the states in the US, on track to bringing their mentoring and training programs to all 50 states.

From the beginning,  we knew we wanted to take the intimate approach of exploring the lives of individuals to tell the story of the greater organization, but we were restricted from revealing the identity of the subjects. Ultimately, we aimed to create a final piece that demonstrated sensitivity for the subjects story in both the process of production and the final film itself. 

“The film needed to be compelling but not exploitive, sensitive but not sugar-coated, raw but palpable. We needed filmmakers who would “get us” in a short period of time and also be able to work with our youth to tell their stories in a way that would make them feel both comfortable and heard. Windy Films was all that and more. They were able to quickly understand what we needed, listen to our clients and staff in a way that was respectful and compassionate. The finished product was outstanding and evoked an incredible response from our guests at the Gala. 

We raised over $100,000 more than last year’s Gala and I believe the video was a key part of what made the difference. 
— My Life My Choice

11th Hour Foundation

Reclaiming Our Seas - 2016

Grantee Profile - Vineyard Cup (2015)

Grantee Profile - Rocking The Boat (2015)

The 11th Hour Project is dedicated to building responsible relationships between humans and the world's water, energy, and food resources. Funded by the Schmidt Family Foundation of Wendy and Eric Schmidt (Former CEO of Google), 11th Hour supports non-profits and local efforts focused on environmental sustainability around the world.

As they initiated their marketing efforts in 2016, we produced two short stories focusing on their grantees. We developed a plan for sustainable partnership with them, building out a scope of work that would produce a series of grantee stories with consistency in frequency and quality. (The conversation was ultimately paused as they took the following year to restructure their organization.)

Thanks for watching!

Now here's a little more info about us, and hour we produce our stories. 

CLIENTS & COLLABORATORS


FEATURED IN

 
 

SAMPLE WORK

 

Planned Parenthood \\\ Phoebe’s Story

Bose \\\ The Genesis of Perfect Sound \\\ 2016

Dana Farber \\\ Be Strong \\\ 2017

Taking on Exxon \\\ Conservation Law Foundation \\\ 2016

Island Autism Group \\\ Coming of Age \\\ 2016

Getaway \\\ Sustainable Housing \\\ 2015


WHAT THEY'RE SAYING

 

"Another tremendous product!! Thanks to all for your creativity and your willingness to listen to all of our input."

Don Ingber, Director, Wyss Institute at Harvard University

 

"Oh my god!!!! Wow. I'm going to watch it again."

Eliza Lucas, Senior Producer, Creative Services, Bose Corporation

 

"The targeted approach we took for our "Clean Air" campaign with Windy Films is the most successful online fundraising campaign to date, in no small part due to the videos they produced. We saw a 85% finish rate for online viewers and a 40% increase in support from previous backers, both unprecedented metrics for us previously."

Laurie O'Reilly, Communications Manager, Conservation Law Foundation 

 

"I just saw your documentary and I am awestruck, tearful, hopeful, and finally feel a sense of a life past where I am living and what I am doing now which is being, living, and feeling stuck. But you gave hope that I can move on finally and it will be okay despite it all. I have a hereditary neurological condition that has taken the feeling in my feet, my balance, and is now taking the feeling in my hands. Your film could not have come at a better time in my life where I am working on overcoming my fears, lost independence, the depression I have been in, a past life that no longer exists, and trying to find my way forward to a new life and actually moving forward....I have been doing the "baby steps" finally. Thank you so much for your unwavering courage, laughter, determination, and ability to reach out to people. I see the joy you have in every single minute of your life and it made me realize that I have lost mine and now need to find it. All of you and your film are truly a godsend and inspiration that I needed very badly. Please make more documentaries as it gives much needed hope, education, and information for everyone and especially those out there who have been stuck like me. God Bless you and the hope you have given me and I am sure so many others."

Lindsey Balderston, someone in Arizona we've never met who saw our first documentary Endless Abilities on PBS.

Sprinter Van |   Grip Trailer

Function

  1. Production Headquarters

  2. Video Village

  3. On-Site DIT 

  4. Mobile / Remote Editing 

Specs

  • 170 sqft. of dedicated gear / grip storage.
  • Oversized displays for direct feed to camera.
  • Off-grid power for up to 12 hours of continuous use
  • Fully insulated and temperature regulated for year round productions. 
  • Interior walls treated with idea paint for on-site story mapping and collaboration. 
  • Most economical for field production when compared to planes and trains. 
 

Headquarters 

Function

  1. Hub for story-mapping and rough cut reviews with clients.
  2. Greater control of lighting and sound in production. 
  3. Post-production suites.
  4. Venue for hosting events and collaborations. 

Specs

  • 2,000 square feet serving as a photo and video studio. 
  • 25' high ceilings, white studio wall 55 feet long.
  • 40 outlets on individual breakers with three phase power in the ceiling lighting grid. 
  • Ground floor with oversized loading door, sound-proofed
  • Located on ground floor for easy loading access through 18' garage door. 
  • HD projector with 20' throw.
  • Bose L1 complete sound system for all audio needs. 
  • 1,500 square feet of full kitchen, bathroom, office space, storage. 
  • Five minutes to Logan Airport, ten minutes to Downtown Boston and Seaport District. 
  • Accessible by car, subway and water shuttle. 
 
IMG_1143.jpg

Equal parts

CREATIVE

Story mapping, shooting, animating, editing. 

At no point do we outsource the creative direction. We're the same team that maps out the story from the beginning in our Story Core process, that actually creates the image in production and refines the story in post-production. No handing-off to other mysterious cinematographers or editors, no dilution of vision. 

PROFESSIONAL

Project management, locations, dates, rates. 

We designed the studio and trailer to reflect our inclusive and integrated process. And we're proud to have constant communication and transparency with our collaborators - at no point are you left hanging with questions about our shared project. We work tirelessly to finish our work under budget and on time.  

TECHNICAL

Custom camera rigs, color correction, audio mixing. 

We are proud to own all of the equipment we shoot with. It frees us to shoot more flexibly, understand our tools better, and build out exactly the kit we need for a specific shot in advance. Everything from suction cup mounts to remote controlled jibs to the stedicam has been custom built by our team. 


Average timeline

Pre-production

Production

Post-production

2 - 3 weeks

1 - 2 weeks

2 - 3 weeks


Sample Projects

Everything we build for each project lives on its own protected site. 

The backpage is home to everything from the Story Core (our first step in the creative process) to the final product.

No more searching for links in emails. No more outdated PDFs. 

 

To view a sample backpage, please contact us directly.