Science Will Win Client: Pfizer Agency: Grey Director: Andrew Batista Director of Photography: Jon Gourlay Producer: Jordan Berry Assistant Camera: Colby Todisco Edit: Andrew Batista Music: Ryan Stewart Mix: Dean White Color: Annette Sherrod
PROBLEM Pfizer had just saved the world. In record time, they developed and distributed a live-saving vaccine for COVID-19, and after a few months of it showing amazing results, it was time to take a victory lap. They wanted to shoot a series of super cinematic videos in their labs – the only problem was that they still had a five person limit on visiting groups.
GOAL In partnership with the agency Grey, we assembled a team who knew how to produce beautiful imagery, but with limited resources and on a tight timeline. With Andrew Batista as director and Jon Gourlay as cinematographer, we moved quickly from one lab to another while never leaving until we got the exact shot we needed. Luckily, the scientists were cooperative and gave us as many takes as we needed.
RESULTS With over 250,000 YouTube views and millions of Instagram views, Science Will Win contributed to a 66% increase in brand awareness for Pfizer, a huge win for our agency partner Grey. The footage has been repurposed for several campaigns released by both Grey and Pfizer’s in-house team, demonstrating the strong shelf-life of the content we produced.
